About

Founded 25 years ago, by Professor Robert Cialdini and Steve Martin, the world’s leading voices on the psychology of influence and persuasion, Influence at Work pioneered the application of behavioural science to real-world challenges.

As award winning authors, they have sold over 8.5 million books and our Science of Persuasion video on YouTube has been viewed over 14 million times

For over 40 years, we’ve combined academic research with practical implementation, creating solutions which help organisations achieve meaningful change.

Over 20 years ago, interest and momentum started to build around the application of influence and persuasion to societal challenges and the outcomes that this achieved. Corporate demand followed, led by financial services and today, influence is widely cited as one of the most consistently important workplace skills.

We’ve built a team of skilled consultants, who bring academic rigour, client experience and an understanding of the challenges faced by the world today.

There are providers who have read our books and who deliver training based on our work. But they can only ever deliver an interpretation of what they’ve read. For the best, we recommend going to the OG’s of influence and persuasion.

You deserve the best, not a mere copy. Here’s how we can serve you.

Credible expertise

Our work is grounded in research and real-world application. Our clients benefit from ongoing partnership and solutions that they can rely on.

Proven & practical

We start with your issue and work towards sustainable & actionable tools that drive results. Our clients get seamless solutions and a return on investment.

Impactful

We deliver meaningful and measurable impact for our clients through our proven approach and proprietary methodology. Our clients achieve outcomes that matter.

We set the standard

We lead with science and ethics

We prioritise the practical

We break new ground

We succeed together

We understand your world

We are there for you

We raise you higher

We focus on outcomes

We take the lead

We commit and deliver

We drive meaningful change

Trusted by global leaders across pharmaceutical, finance, transport, conservation and government.

Partnerships

We have a long-standing partnership with MHP, a full-service communications group, based in London, providing an additional dimension of expertise to our programmes where there is a communication challenge to address. We work together to provide insight into behaviour change campaigns for clients that are effective and based on rigour and best practice.

Together we have built Trust Analytics, a model designed to help businesses strengthen trust where it matters most and is used as part of our consultancy work around Building Trust. It harnesses cutting-edge psychological understanding to help brands effectively, measure, diagnose and most importantly strengthen trust.

Meet Our Team

Ready to achieve your goals through change that sticks?

Contact our team to discover how we can help you to drive adoption, build trust and influence decisions.

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