Influence & sales training

For 25 years our work has focused exclusively on training in the psychology of influence, persuasion and its application to sales, negotiation and change. Our executive education and workshops are delivered globally and to wide acclaim.

Our training programs and insights are rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review. They are taught on executive programmes in business schools around the world and attract the interest of world leaders, policy makers, senior executives, and business professionals.

Who we work with

Senior leaders across all industries in both private and public sector continue to face challenges around influence. Success may rely on influencing people who aren’t direct reports. Driving change may be uncomfortable but people need to be part of it.

Even with clear direction, the organisation may respond slowly and stick with old habits.

Sales teams are always looking to rise to the challenge of increasing targets and growing competition, frequently with restricted resources.  Feedback from clients is great, but sales conversion doesn’t follow through. Top performers are often relied upon to upskill the rest of your team.

The pressure mounts higher when there is a new product launch or key moment where everyone needs to perform.

  • Senior leaders: structured sessions with our leading experts in the psychology of influence and persuasion can provide the missing link to creating new perspectives and unlocking change
  • Sales teams: customised sales development programmes, delivered through flexible hybrid channels, will support teams to adopt better sales practices, influence more effectively and drive performance through measurable commercial outcomes.
  • HR teams: we bring our experience and frameworks to co-create values, activate assets, find creative ways to embed behaviours and measure impact.
  • L&D teams: we are experts in designing and delivering flexible learning methodologies to meet the ever increasing range of workplace demands.  Home or hybrid-working can challenge the development of an organisation’s soft skills, An increasingly AI-led offer requires different skills for effective relationships building.

Ready to achieve your goals through change that sticks?

Contact our team to discover how we can help you to drive adoption, build trust and influence decisions.

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