Books

Our books, including the seminal works Influence-The Psychology of Persuasion, Yes!, and Messengers, have sold over 8.5 million copies, been translated into 40 languages and are held up as the gold standard for the application of influence and persuasion science.

From Influence: The Psychology of Persuasion by Robert B. Cialdini, first published in 1984 and updated in 2021, to Influence at Work by Steve Martin, published in 2024, these works remain relevant to change and making it stick, in organisations globally.

Influence at Work has built its reputation on these books and they underpin our work in influence and sales training.

Influence: The Psychology of Persuasion

Professor Robert B. Cialdini Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert...

Influence at Work: Capture attention, connect with others, convince people to act: An Economist Edge book

Influence at Work: An Economist Edge book

Stephen Martin To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Professor Robert B. Cialdini Social psychologist Dr. Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key...

Messengers: Who We Listen To, Who We Don’t, and Why

Stephen Martin, Joseph Marks In this ground-breaking new book Stephen Martin and Joseph Marks identify the powerful, hidden forces that result in some people becoming society’s prevailing Messengers while others...

Little Book of Yes

Noah Goldstein, Steve Martin, Robert Cialdini The Little Book of Yes: How to win friends, boost your confidence and persuade others, published in 2018. The pocket-sized companion to the international...

Yes! 60 Secrets from the Science of Persuasion

Noah Goldstein, Steve Martin, Robert Cialdini Every day we face the challenge of persuading others to do what we want. But what makes people say ‘yes’ to our requests? Based...

The Small Big: Small Changes That Spark Big Influence

Steve Martin, Noah Goldstein, Robert Cialdini At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or...

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