Pre-Suasion: A Revolutionary Way to Influence and Persuade

Professor Robert B. Cialdini

Social psychologist Dr. Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. Using a combination of rigorous scientific research and accessibility Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”