Yes! 60 Secrets from the Science of Persuasion

Noah Goldstein, Steve Martin, Robert Cialdini

Every day we face the challenge of persuading others to do what we want. But what makes people say ‘yes’ to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.

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Yes! 60 Secrets from the Science of Persuasion

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