Turning trust measurement into a plan for business impact

The solution

IAW created Trust Analytics, a behavioural-science-based approach to measuring, understanding, and building trust. Developed with MHP Group, Trust Analytics uses the CIB model of trust, examining Competence, Integrity, and Benevolence to understand not only how trusted a brand is, but what it is trusted for and why.    

It combines robust audience survey design with behavioural science principles to capture the perceptions and behaviours that underpin trust, and maps trust  onto key business outcomes. Our approach enables clients to benchmark their trust scores against both competitors and wider sector norms. We then translate these insights into tailored, actionable recommendations, helping clients strengthen trust through focused strategy and communications.