Little Book of Yes

Noah Goldstein, Steve Martin, Robert Cialdini

The Little Book of Yes: How to win friends, boost your confidence and persuade others, published in 2018. The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life.

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Professor Robert B. Cialdini Social psychologist Dr. Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key...

The Small Big: Small Changes That Spark Big Influence

Steve Martin, Noah Goldstein, Robert Cialdini At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or...

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