Accelerating market adoption for new product launch

The solution

Influence at Work partnered with Dermavant to design a comprehensive, bespoke Customer Engagement Model grounded in the universal principles of Influence and Persuasion. This model became the foundation for all sales, marketing, and medical comms activity, ensuring message coherence and behavioural impact across the organisation.

The project gathered sales insight research which uncovered behavioural drivers behind prescribing decisions and to refined adoption focused messaging. Central to this was a unified engagement framework that shaped all outbound communication across Marketing, Commercial and the Exec team.  Sales & marketing training was delivered both remotely and face-to-face, equipping teams to apply influence principles in HCP conversations. This structure was designed for global rollout, with Canada identified as the next market following early success.