Improving decision making for novice investors

The solution

We created the Hype Type Revealer, an interactive tool simulating hyped investment scenarios to help users recognise risky triggers, which may influence their decisions. Research revealed that FOMO and social contagion drive risky investments .  To address this, IAW partnered with MHP Group to create an interactive digital tool simulating hype scenarios found on social media and trading platforms. The tool, refined through interviews and a quantitative study with over 600 UK investors, tested and improved behavioural strategies to help users avoid these triggers. This interactive, mobile-first simulation, mirrors real group-chat investment conversations and identifies a user’s personal “Hype Type” to encourage more reflective, informed investing.
The Hype Type Revealer tool can be accessed by on the FCA page: fca.org.uk/investsmart/hype-type-revealer.