Because you need change and you need it to stick

Applying the psychology of influence to help people buy into ideas, change behaviour and minds, and deliver results that last

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Our Solutions

Change is difficult. Getting change to stick is harder.

What can you do to get people to do things differently?

Because culture only changes when people do.

When you understand what really drives behaviour, change becomes easier to embed.

Because a strong product or service doesn't guarantee sales or engagement

When sales teams know how to apply influence and persuasion, results follow.

Because better outcomes come from a better understanding of people

When you know how people make decisions and build trust, results improve.

How we help

Influence is the most coveted of workplace skills. It is an unseen, but crucial force that drives outcomes.  We are the world leaders in applying the science of influence and persuasion practically and responsibly to drive meaningful and lasting change.

Build capability through training and workshops

Equip leaders and teams with the skills of influence and persuasion to deliver results.

Embed values & culture

Transform culture through understanding how to influence behaviour and change minds.

Support product launches and customer growth

Increase the success of sales performance and customer engagement.

Optimise change programmes

Develop a bespoke solution to difficult change, bringing the science of influence and persuasion to make tangible, measurable and replicable impact.

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What our clients say

"The Hype Type Revealer uses behavioural science to help investors recognise when hype is influencing their decisions. By simulating real messages and providing targeted training, it aims to change habits and support smarter choices. This is the latest step in our bold InvestSmart campaign, which focuses on practical tools to help consumers make informed investment decisions.”

Miten Patel FCA

“We needed more than a traditional launch plan - we needed a partner who truly understood influence and behaviour. Influence at Work brought behavioural insights that gave us a competitive advantage and provided large scale training for our 200 strong Commercial organisation. Their approach was instrumental in helping us become the #1 branded Rx topical in our category just nine weeks after launch, and the model has since been embedded across the business.”

Dan Listerman, Dermavant

“We got our Quarterly Service results back today for this year. They are the best results we have ever had. Based on the last quarter they will put us at first place in the industry! My team plays a lead role in the operational response for the company and packed with INFLUENCE AT WORK insights! Thank you. I can’t tell you how much these results mean to the company.”

Head of Operational Service Delivery, Anglian Water

"Thank you very much for your work. It is making a difference and not just to our thinking. Importantly, it is fundamentally influencing our actions"

Dimitrios Georgiopoulos, MD, Global Executive Marketing Director, Novartis

“Working with IAW brought real clarity and momentum to work, taking time to understand the local context and the realities of both demand and supply, translating behavioural insight into a credible, culturally appropriate, and practical campaign. The results speak for themselves, but just as importantly, the partnership has improved how we design and evaluate future interventions, leaving our organisation better equipped for the long term.”

Save Vietnam’s Wildlife

"By incorporating the science and practice of Influence into the sales process, we were able to realise a 20% increase in 'Units delivered" immediately following our initial training session."

Williams Scotsman

“The dream team of behavioural science.”

Dan Pink

“The IAW team helped us rethink how we show up in a mature, highly concentrated market. They went deep to understand our landscape and helped us craft a compelling new narrative that elevated our brand, reinvigorated our sales and marketing efforts, and drove meaningful behaviour change.”

Kelly Quinn, Senior Brand Lead, AbbVie Canada

"Its been a real pleasure working with the team at IAW. Their academic and scientific rigour is offered with a warm, supportive and highly responsive working style and ethos. The value that their work has added to this organisation is very significant and has spread into other areas of our organisation as a result of IAW's commitment to educating and equipping the broader team"

Government of Jersey Public Health

“Working with IAW was a turning point for how HMRC approached late payment communications. They brought a rigorous, evidence-led approach, but kept the focus on practical changes that could be implemented quickly within existing processes. The impact achieved through a simple, low-cost intervention was significant, and the project has strengthened internal confidence in using behavioural science to improve compliance in a measurable, accountable way.”

Her Majesty’s Revenue & Customs

“Our collaboration with IAW challenges our status quo in a positive manner as we progress, learn, expand our views and reach new heights in our performance.”

Chief Client Officer, Transdev, Luas

“Working with IAW has been genuinely valuable for our organisation. They combine strong behavioural science expertise with a very grounded, collaborative way of working, taking the time to understand local farming realities rather than offering a one-size-fits-all solution. The team were attentive, fast to respond, and easy to work with throughout. The project has delivered clear results and the learning and tools IAW shared will continue to shape our work well beyond this programme.”

Vietnamese Farmers Union

“One of the most valuable learning programmes that I have ever been on.”

General Electric